Red Hood Auto Parts & Repair
The second Robin rises from the ashes and is reborn into Red Hood Auto Parts & Repair, a shop dedicated to serving the Gotham community far beyond vehicular maintenance. This gritty, authentic, down-to-earth community hub provides high-quality services at low costs for all customers.
Every design decision reflects back on the brand strategy, from the extensive logo suite with industry-related illustrations to the bold colors and edgy typography. Pinpointing the shop’s identity, mission, and target audiences got the wheels turning and steered this project throughout its entire creative journey. Final destination: a memorable brand that perfectly encompasses the shop’s rustic and authentic feeling of community and hard work.
