In this project, all brand identity elements were created for my future bakery, Late Night at Tiff’s. This includes primary and secondary color palettes, typography pairings, illustrations, a wordmark, logo, and logotype with nine possible variations in regards to colors and illustration placement. The final product is a complete branding and design book that includes a comprehensive brand-kit, floor plans for the bakery space, menu designs, and digital mock-ups for various bakery items and merchandise. In addition to the brand book, physical menus and stickers were produced to show real-life application of the designs.