Rebranding for Oves Restaurant
This project was an experimental redesign for the brand kit of Oves Restaurant in Ocean City, NJ. It is a family-owned establishment on the boardwalk near the beach, known for its homemade apple cider donuts.
The goal was to create a complete redesign of the established brand, while staying true to the foundations of its visual identity. The rebranding aimed to give it a more updated aesthetic that is cohesive and authentic to the experience of dining at the restaurant. The deliverables were a brand sheet with an updated wordmark, color palette, typography pairings, as well as new menus to be used in the restaurant.
2023
Branding & Identity | Logo Design | Illustration
The new wordmark has an updated aesthetic that is attention-grabbing and visually enticing. It appeals to the values of family and kid-friendliness of the restaurant, which was lacking in the old design. The wordmark colors are reminiscent of the old branding to maintain familiarity in brand association, yet updated to appear more vibrant and cohesive when used together.
Utilizing customers’ awareness of the restaurant’s specialty in apple-cider donuts, the illustration of the wordmark is a glazed donut. Those familiar with Oves will easily recognize the logo.
