Rebranding for Oves Restaurant
This is a redesign of the brand kit for Oves Restaurant in Ocean City, NJ. It is a family-owned establishment on the boardwalk near the beach.
The goal was to create a complete redesign of the brand, aiming to give it a more updated aesthetic that is cohesive and authentic to the experience of dining at the restaurant. The deliverables were a brandsheet with an updated wordmark, color palette, typography pairings, as well as new menus to be used in the restaurant.
2023
Branding & Identity | Logo Design
The new wordmark has an updated aesthetic that is attention-grabbing and visually enticing. It appeals to the values of family and kid-friendliness of the restaurant, which was lacking in the old design. The wordmark colors are reminiscent of the old branding to maintain familiarity in brand association, yet updated to appear more vibrant and cohesive when used together.
Utilizing customers’ awareness of the restaurant’s specialty in apple-cider donuts, the illustration of the wordmark is a glazed donut. Those familiar with Oves will easily recognize the logo.
